![HEINEKEN® LAUNCH NEW GLOBAL 'WHEN YOU DRIVE, NEVER DRINK' CREATIVE CAMPAIGN, 'THE BEST DRIVER', FEATURING F1® WORLD CHAMPION AND HEINEKEN® 0.0 AMBASSADOR, MAX VERSTAPPEN HEINEKEN® LAUNCH NEW GLOBAL 'WHEN YOU DRIVE, NEVER DRINK' CREATIVE CAMPAIGN, 'THE BEST DRIVER', FEATURING F1® WORLD CHAMPION AND HEINEKEN® 0.0 AMBASSADOR, MAX VERSTAPPEN](https://mma.prnewswire.com/media/2159751/Heineken_1.jpg?p=facebook)
HEINEKEN® LAUNCH NEW GLOBAL 'WHEN YOU DRIVE, NEVER DRINK' CREATIVE CAMPAIGN, 'THE BEST DRIVER', FEATURING F1® WORLD CHAMPION AND HEINEKEN® 0.0 AMBASSADOR, MAX VERSTAPPEN
Beer drinkers did not appreciate Heineken trying to pass higher costs onto them—and it has had a sobering effect on profits
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